Wednesday, April 11, 2012
Facebook buys instagram...... for $1 billion!!!
In the recent months Facebook has been making a move to become one of the biggest media distributors and collectors on the web. They have added music, and video to their pages, and are now getting ready to corner the online photo album market. Earlier this week Facebook purchased Instagram for $1 billion (with a B). This transaction in my opinion is outrageous. There is no need for Facebook to shell out such an enormous fee for the online photo sharer. It seems to me that Zuckerberg is starting to throw his weight around and show his competitors what he has.... in his wallet. The acquisition of Instagram may have an intimidation factor. personally I would not want to get into a bidding war with someone who is willing to shell out $1 billion. This shows that Zuckerberg is starting to get comfortable in his position and to start to throw his weight around, and pronounce his own dominance in the social world, in more than just a developing capacity. Another factor to this story may be that Facebook is getting ready to invade the mobile arena in a whole new way - By dominating popular apps and raking in all the profits. Facebook might even start to cultivate their own upstart farms, specifically designed to develop new cool apps and web services. If Facebook can maintain the financial strength that it currently has over the next decade or so we may be able to see the first web and mobile monopoly take hold, which could cause a very interesting future for social media.
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I had not heard this yet and agree that is an outrageous amount to be paying. They must have felt very threatened if they were willing to pay that much just to own Instagram.
ReplyDeleteZuckerburg has seriously created a bohemoth here. The future will be very interesting.
ReplyDeleteI just heard of this recently and I agree with you 100% in that Zuckerberg is starting to throw his weight around and does not care anymore how much anything costs. I think that Facebook could potentially become a monopoly and become potentially a super-power in the online world and in the app world. This is a great post and we will just have to wait and see what happens when it comes to the future of Social media sites.
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